Episode 190: “How do I tailor my marketing to fit other countries and other cultures?”

Today’s question comes from Angela Drayson Bailey, who is a Titanium Mastermind partner under Diamond members Chris and Susan Beesley in the UK. Angela wants to know if she should tailor her marketing to match different cultures as MOBE expands to different countries?

I explain that I believe you should keep your messages broad and varied. I talk about why that approach has worked for me for many years. I also share that when we have live events, we might tweak our messaging slightly to match the culture, but for our promotional marketing, I generally keep my message the same.

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