Episode 207: “What is the best strategy for distributing my advertising budget?”

Today’s episode was recorded during our 2nd Diamond Mastermind of 2015, in Cancun Mexico.  The question comes from Diamond member Clement Chooi from Malaysia. Clement wants to know what is the best strategy for distributing advertising funds – should it be spent at one time or split up over time?

I explain that the answer depends on your comfort level with your spending and the quality of your followup.

I suggest that the funds be split up over time, but stress that your follow up is critical in order to be successful.

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