Episode 251: “Is there a good reason behind having a $7 to $10 front end offer?”

Today’s episode was recorded during the first annual MOBE Leaders’ Cruise during one of our stops in Cozumel, Mexico. One of MOBE’s top affiliates, Diamond Member, Chris Beesley, from the UK says that he often sees marketers who have a front end offer for $7 to $10 and he wants to know if there is a good reason for that.

I explain that a front end offer’s purpose is never about making a lot of money on the offer. Instead it is about bringing a paying customer into your business.

I discuss how a paying customer, even if your front end offer is a nominal one, is significantly more responsive than a general lead on your list and if they have a good experience and you are good with your followup, they are much more likely to be a repeat customer in the future.

I explain that a often times a good lead is willing to risk a small amount of money on an inexpensive product and if you have a number of these types of sales it can also help to defray your paid advertising costs.

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