Episode 289: “What is the best way to offer a bonus in order to encourage a prospect to upgrade?”

Today’s episode was recorded in the MOBE Film Studio in Kuala Lumpur, Malaysia with one of our Diamond Mastermind partners, Marylyn Poynter from the United Kingdom.  Marylyn  wants to know the best way to incentivize a prospect by offering a special bonus.

I explain the concept of understanding the lifetime value of your customers in order to determine how much you can afford to spend when trying to acquire a new one.

I discuss the importance of leveraging your assets when considering bonuses, such as offering private coaching, or access to a product that you have already developed.

I talk about the timing of the delivery of  a bonus and making sure a bonus is not delivered until the sale is guaranteed and complete.

To learn how to build your own online business, you can join the MOBE Affiliate Program, click Here.

For tips on how to grow your business, click Here.

If you like this video marketing tip and want more, go to AskMattLloyd.com and subscribe, and I’ll send you a new one each day for free.