Episode 291: “What does it take to get a conversion?”

Today’s episode was recorded in my office in Kuala Lumpur, Malaysia. Diamond member, D. Scott Lofthouse, who lives in Alaska in the United States,  flew to Malaysia as part of our one year master plan program and he participated in a 5 hour consultation with me where we analyzed every facet of his business and developed a a targeted plan to help him reach his goals. While he was here in Malaysia, Scott also spent one day in the MOBE Film Studio as a part of the Diamond Mastermind Program.

In order to reach his goals, Scott wants to know what it takes to get a conversion.

I explain that getting a conversion is the result of a lot of little steps you take along the way to get a lead to pull out their credit card and make that first purchase.

I talk about the small and subtle ways that you can wear down a buyer’s resistance by better educating them about what you have to offer and how it might solve a problem they might have.

I discuss the importance of engaging your audience through multiple channels in order to communicate with them in unique and different way such that they don’t feel overwhelmed.

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