Episode 336: “What do you recommend for the first email I send to a new lead?”

Today’s episode was recorded live from the stage at the first Platinum Mastermind of 2016, on the island of Fiji with one of our Platinum partners, Jim Cummings from Phoenix, Arizona, in the United States.  Jim wants to know what I recommend for a first email to a new lead.

I explain that the very first email to a new lead who just opted in to your list is probably the most important email that you will send them, because you can introduce yourself and give them an idea of what to expect in the future from you.

I talk about the importance of authenticity in your correspondence with them because it will help to move you toward a relationship with them.

I discuss specific information you want to include that will raise you above other marketers who might be communicating with them.

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