Episode 337: “How do you define your customer avatar and then find them on the internet?”

Today’s episode was recorded following dinner one night at the first Platinum Mastermind of 2016, on the island of Fiji with one of our Platinum partners, Micheal Franck  (who upgraded to the Diamond Mastermind at this event).  Michael wants to know what is the best way to define your customer avatar and then the best process for finding them on the internet.

I talk about how I approached this question myself when I was new in internet marketing.

I discuss the importance on not making your target audience too limited.

I explain the concept of casting a wide net when you are placing ads to market your business.

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