Episode 354: “What is the key to picking out the right traffic source?”

Today’s episode was recorded on the beach in Jamaica at the Diamond Mastermind  with Diamond member Jennifer Gibat, who lives in Arkansas in the United States.  Jennifer notes that there are lots of traffic source options in the market today and she wants to know the best way to pick the right one.

I explain that the key to choosing a traffic source is not in the channel that you choose – but rather what you do with that source once you have made your selection.

I discuss the importance of understanding your audience and making sure that you are speaking the right language to that audience  and explain the mistakes that are often made by presenting the right offer to the wrong audience.

I explain that you should always utilize a traffic source that focuses on your strengths.

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