Episode 359: “What do you consider the most important marketing strategy for when you are first starting out?”

Today’s episode was recorded on my hotel balcony at the Platinum Mastermind  in the Canary Islands with Diamond member Deborah Shaw who lives in Texas in the United States.  Deborah wants to know what I consider the most important marketing strategy when you are just starting out.

I explain that the most important skill you can learn as an entrepreneur is direct sales marketing.

I talk about the importance of acquiring a paying customer so that you are bringing in sales.

I stress the importance of focusing on revenue producing activities and suggest that you not waste time on administration duties and other non-cash producing tasks.

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