Episode 370: “What is your recommendation for adding a coaching program to your business?”

Today’s episode was recorded on the beach in Jamaica at the Diamond Mastermind  with Diamond member Steve MacLauchlan who lives in the United States.  Steve wants to know my recommendation for offering a coaching program as a part of your business.

I talk about the coaching programs that I have offered over the years from my very first $5k coaching program to the current $100k mentorship program I offer to a very select number of customers.

I explain that a coaching program is something you would add as a back end product – never as a front end offer.

I discuss the importance of a front end offer that brings in customers to whom you can build a relationship with by offering valuable content over a period of time so that you build up a trust level with them – and then you can offer a high end coaching program to help them grow.

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