Episode 378: “What is the best advertising platform to use when promoting my business?”

Today’s episode was recorded on a bus during an activity day at the Platinum Mastermind in the Canary Islands with Platinum members Donna and Courtney who live in London. Donna and Courtney want to know what is the best advertising platform to use when trying to get your business started.

I talk about the various online platforms available and share that there is no correct answer to this question.

I explain that the better question to ask about this topic is how to write better ads and how to make sure that you are targeting the right audience.

I discuss the importance of understanding the audience that you are trying to reach; as well as the funnel you are using to take them through.

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