Episode 382: “When split testing your marketing, what exactly should you being checking out?”

Today’s episode was recorded on a bus during an activity day at the Platinum Mastermind in the Canary Islands with Platinum member Harris Vertlieb, who lives in Singapore.  Harris wants to know what specific items you should check out when split-testing your marketing.

I explain what it means to split-test the various advertisements you are using in your marketing.

I talk about how to prioritize the things you want to test first.

I discuss how you can further drill down in your testing to determine which of your ads are the most responsive ad possible.

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