Episode 417: “What is the best platform and strategy to use to promote my sales webinar?”

Today’s episode was recorded during some free time at the Diamond Mastermind  in Bali, Indonesia, with Diamond member  Steve Hamlin who lives in Florida in the United States.  Steve just presented his first webinar and he wants to know what is the best platform and strategy to use to promote future ones.

I explain that Facebook is a good option; especially if you are using a Go To Webinar platform because that is a link that will most likely pass Facebook’s strict advertising guidelines.

I talk about the importance of understanding your target audience and writing an ad that is congruent to that.

I offer some suggestions regarding the timing of the promotion; as well as the content of the ad.

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