Episode 419: “What is the best strategy for setting up a membership site?”

Today’s episode was  recorded while on a white water rafting activity during the Diamond Mastermind  in Bali, Indonesia, with Diamond member  Lauri McInnis who lives in Texas in the United States.  Lauri wants to know the best strategy for setting up and marketing a membership site – both on the front end and on the back end.

I talk about the concept of selling continuity products and strategies to help a buyer initiate a one-time purchase first so that you can then offer an up-sell product.

I discuss an additional sales strategy in which you offer the continuity product free for the first month in order to peak the buyer’s interest.

I explain that the goal in this strategy is to help make the buyer’s purchasing decision as easy as possible.

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