Episode 436: “What’s the best way to create a new lead magnet for your business?”

Today’s episode was  recorded at the world famous Rock Bar at the Ayana Resort during the Diamond Mastermind  in Bali, Indonesia, with Diamond member Alic Smith who lives in Wisconsin in the US. Alic wants to know the best way to create a new lead magnet for your business.

I talk about the basic purpose of a lead magnet and how it often is used as a friendly bribe; where you offer a free gift in exchange for someone’s email address.

I discuss ways you can create ideas for your lead magnet by creating a list of solutions your free gift will provide to your audience.

I suggest resources you can use to help you design all of the components for your lead magnet.

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