Episode 442: “How can I set up my specific business model in competitive market?”

Today’s episode was  recorded while on a white water rafting activity during the Diamond Mastermind  in Bali, Indonesia, with Diamond member  Lauri McInnis who lives in Texas in the United States.  Lauri’s husband wants to leave his corporate job and start a specialized audio visual business and Lauri wants to know the best way to effectively market his idea.

I talk about competitive markets and how it is impossible to compete with the Amazon’s of the world; which means you have to find a special niche for yourself.

I explain that buyers are looking for solutions that are specific their needs and want to find an expert who speaks directly to them.

I discuss ways in which you can set a specific target market relative to your special talents and market to those who would be interested in exactly what you have to offer.

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