Episode 455: “As a fashion business owner, how do I target my specific market?”

Today’s episode was recorded from the stage at the Leverage Summit that took place in the three days before the Titanium Mastermind in Pattaya, Thailand. The question comes from Titanium consultant, Kailee Hewitt, who lives in London and wants to know how to target people in her niche; which happens to be the fashion industry.

I discuss how you can identify and create you customer avatar.

I suggest ways to capture email addresses and build a list by leveraging the industry that is already out there.

I talk about the importance of positioning yourself in your niche – after you have begun to build a list of subscribers.

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