Today’s episode was recorded on beach during the Platinum Mastermind with Platinum member Jacques LePage, who lives in Canada. Jacques wants to know how I keep myself and my team focused on one thing and help them avoid the fear of missing out on the next new ‘Shiny Object’ to come along.
I explain that, in the early days, I had to realize that if I continued to jump to the next shiny object, all that did was waste time on the newest product – only to be faced with another new offer a few weeks later.
I talk about how I quickly learned that there would constantly be new offers coming out and I had a choice to waste my time jumping from one to another OR I could focus on my present business – making sure that I was consistently and diligently providing followup and great, valuable content to my subscribers in order to turn leads into customers.
I discuss the importance of leading by example and showing your audience the stability that comes from focusing on one thing and not being a marketer who jumps from one offer to the next.
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