Episode 491: “What is the best way to target Information Technology professionals, like me?”

Today’s episode was  recorded at the world famous Rock Bar at the Ayana Resort at the Diamond Mastermind  in Bali, Indonesia, with Diamond member Chan Nguyen Vong, who lives in Singapore. Chan is an information technology professional and he wants to know what is the best way to target someone just like him.

I talk about the importance of identifying your customer avatar when targeting your personal marketing audience.

I explain that one of the best way to reach your target audience is to tell stories about yourself that your target audience can relate to and identify with.

I discuss some strategies you might use to reach your specific audience.

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