Episode 493: “What is the best way for me to convey that I care about my customers or my target audience?”

Today’s episode was recorded from the stage during the Diamond Mastermind in Costa Rica with Diamond member Glen Downs who lives in Phoenix, Arizona, in the USA. Glen wants to know what is the best way to follow up with his customers to convey his concern and care for them.

I talk about the value and power of video marketing where you can express your emotions and show how genuine your message is.

I explain how I had to get out of my comfort zone in order to put myself in front of the camera and express my messages more clearly through video instead of email marketing.

I discuss how using public accountability to create a regular video marketing series can push you to reach new goals and help you get in the habit of communicating frequently with your audience – and how that communication will breed trust.

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