Episode 515: “What is the best way to keep my leads engaged when they opt-in to my event promotion?”

Today’s episode was recorded on a sunset cruise during the  Platinum Mastermind in St. Kitts with Diamond member Steve Hamlin, who lives in Florida in the USA. Steve wants to know the best way to keep a lead engaged who has opted in to one of his event promotions.

I explain that once you get that lead’s interest, you want to stay in consistent, regular contact with them – providing valuable information about the event, why they should attend, what they will get out of it, and offer your support should they have any questions.

I discuss the importance of approaching your leads about the event from an different angle – providing valuable information and keeping it light and exciting and interesting.

As a final note, I suggest calling them to remind them to attend – in order to add a personal touch.

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