Episode 539: “As someone brand new to marketing, what questions should I be asking?”

Today’s episode was recorded on a boat during activity day at the Diamond Mastermind in Costa Rica at the new MOBE Resort, Sunset Del Mar, with Diamond member Karyl Woodward, who lives in Texas, in the USA. Karyl says she is new to the marketing industry and wants to know what questions she should be asking as a beginner.

I talk about the importance of understanding your market and really knowing who your best prospects are and what problems you need to help them solve.

I explain that once you know who your customer avatar is – you have to know where to find them so that you can advertise in the mediums that they frequent.

I discuss why you need to understand how to calculate your average customer value so that you know how much you can afford to spend in order to acquire a customer and how much you need to spend on your advertising.

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