Episode 544: “What is the single most valuable piece of advice you have gotten from a mentor?”

Today’s episode was recorded from the stage during a Platinum Mastermind in the Canary Islands, with Platinum member Jason Whistler, who lives in Pennsylvania in the USA. Jason wants to know what is the single most valuable piece of advice that I have gotten from one of my mentors.

I explain that I have had a lot of great mentors over the years and they have give me lots of great advice.

I talk about one of the most important concepts that I learned from a guy named Rich Schefren. Rich taught me about the importance of optimizing my customer acquisition process.

I discuss how Rich encouraged me to focus on improving my conversions by perfecting my followup and making sure I am presenting a better offer than my competitors instead of focusing on just getting traffic to my sales funnel.

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