Episode 590: “At what point should you scale up your ad spend during an ad campaign?”

Today’s episode was recorded from the stage at the Sunset Del Mar Resort in Costa Rica during a Titanium Mastermind, with Platinum member Matthew Rocheford who lives in Canada. Matthew wants to know at what point during an advertising campaign do you determine that it is time to scale up your ad spend.

I share some of my personal experience with several advertising campaigns and give several examples of specific results.

I discuss how I evaluate the success of my ads and the actions I take to increase my results.

I explain the importance of relationship building with your customers coupled with your increased media buys to achieve exponential growth; however, I point out that the real answer to the question depends on your comfort zone.

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