Episode 612: “What is the best way to leverage new Social Media Platforms?”

Today’s episode was recorded during an activity day in Costa Rica during a Diamond Mastermind, with Diamond member Steve Kane who lives in Ohio in the USA. Steve wants to know what is the best way to leverage all of the new Social Media platforms that pop up periodically.

I talk about Social Media platforms that have become popular over the last few years and how some of then have been very successful and some have been much less so.

I discuss the research you should do before engaging in a new Social Media platform; because you don’t want to waste your time and energy or your advertising dollars on an untested media channel.

I explain that I stand firmly behind my most important advice for new internet marketers: you should choose one advertising method (i.e. social media platform) and stick with that form of advertising until you have mastered it before you move on to another advertising medium.

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