Episode 632: “What is the single best advice you can give me for building an information marketing business?”

Today’s episode was recorded on the beach of my private island in Fiji. Recently, I made a request on Facebook for people to send in questions for me to answer about your business. I received some good ones that I am going to record for you over the coming days. Today’s question is from Sarah, who wants to know what is the best advice I can offer for someone who is building a business in the information marketing niche.

I talk about the importance making the information marketing products and content that you create evergreen – meaning that the content is timeless so that it will be relevant for a long time to come.

I share how once I spent a lot of time creating a “how to place an ad” product for an advertising channel that changed it’s policies and platform shortly after – which made my product obsolete.

I explain that if you spend some quality time planning your marketing, and make sure your topic is something that is constant and will not change, and you make sure to leave out dates and references to events that are static or seasonal, you can create a product that will be relevant for a long time.

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