Episode 657: “What metrics should I measure in order to maximize my return on investment?”

Today’s episode was recorded on a boat during activity day at the Diamond Mastermind in Costa Rica. Ron, who lives in Canada, wants to know which metrics are the most important to track in order to maximize your return on investment.

I talk about metrics in general and how, too often people overcomplicate that process.

I discuss the basic things you need to become very familiar with in order to get into the good habit of measuring your growth and your progress so that you understand how your business is doing.

I explain that the most important thing you need to know is how much did you spend on your advertising and how much did you get back so that you can continue to track and adjust your progress.

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