Episode 681: “How Do We Distinguish What Is Hype And What Is Real In Marketing?”

Today’s episode was recorded during activity day at the Diamond Mastermind in Costa Rica. Diamond Consultant Ron, wants to know how to distinguish what is hype and what is real in our marketing.

I talk about how hype is a common element of marketing and how easy it is to get distracted by “shiny objects” in the industry. It’s always a good idea to do your research to ensure what you are buying has the substance to back it up.

In this video, I discuss how you can eliminate shiny object distractions as well as some tips for how to distinguish what is hype and what is real.

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