Episode 687: “What Is The Best Way To Create A Lead Magnet”

Today’s episode was recorded during activity day at the Diamond Mastermind in Costa Rica. Diamond Consultant Ron wants to know the best way to create a lead magnet to use in marketing.

I talk about how a lead magnet is generally a free report or something you can give away in exchange for an email address. This is important because having that email address allows you the ability to continue following up with your lead to build rapport, gain trust and eventually lead them to the sale.

I talk about the two ways you can obtain a lead magnet and some tips for how to do it right. I also discuss the details you should include in the free report to ensure your lead is getting value, and establishing a good impression of you and your offer.

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