Episode 701: “What Is Required To Get An Information Product Ready For Marketing?”

Today’s episode was recorded during the Leaders Retreat for our top earners at the Sunset Del Mar Resort in Costa Rica.  Diamond Consultants Perry and Celia Johnson want to know what is required to get an information product ready for marketing.

I talk about how the first step in creating any product is to consider the end result and how you are going to market the product.

I also talk about how to lay out the structure using bullet points so that it has a natural progression toward the final goal.

Once the structure is clear, you can turn your efforts toward production. Watch this video to learn more about it.

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