Episode 77: “How do I encourage my leads who don’t believe that they can be business owners?”

In this episode, you hear me talk about the challenge of dealing with new leads who have an employee mindset and can’t picture themselves as entrepreneurs. I offer two solutions to this: you can encourage and show the leads why entrepreneurship is a viable option for them or you can change your target audience to more like-minded individuals who already have a business owner’s mentality.

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