Episode 83: “How do you overcome skepticism in your marketing?”

In this episode, you hear me talk about what to do when you encounter skepticism and negativity. I explain that the best way to counteract negative thinking is to offset it with positive information. I discuss the value of case studies and giving a doubtful lead a glimpse of someone they can relate to and who can turn those doubters into believers.

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  1. polywan says:

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