Episode 91: “How did you overcome failed marketing campaigns as you began to build your business?”

In this episode, you hear me talk about the many marketing failures that I had as I was building my business. I give one example where I offered my customers what I thought they needed rather than what they wanted. Over time, the lesson I learned was that the trick to being successful was to offer your customers what they want, and then, through your products, you can give them what they need.

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